High-intent leads and signups from inbound apps.

Keenly builds and operates inbound apps for B2B software teams.

Book a call

3 pilot client spots, 25% off first build.

What’s an inbound app?

A web product that solves a specific problem for your ideal customer and delivers the lead with added qualifying context.

Example apps
  • Graders & audits
  • Generators & AI workflow apps
  • Mini-products

Each app lives on your domain, so the traffic, search rankings, backlinks, and AI search visibility are yours.

Example URLs
  • domain.com/tools/competitor-watch
  • domain.com/tools/battlecard-generator
  • domain.com/tools/ai-visibility

Inbound apps send pipeline you can measure

Your apps plug into the tools you already use, including your own onboarding flow.

  • High-intent leads arrive with context

    Every lead reaches your tools with added context from the app, so your team can prioritize and personalize outreach.

    • CRM
    • Slack
    • Data warehouse
    • Your onboarding
    • Any API

  • An attributable lead-gen channel

    Live leads, signups, pipeline and AI spend for each app in your custom dashboard.

  • No impact on your roadmap

    We handle everything from Strategy Sprint to build. With our Operate & Iterate plan, we run your inbound apps system and your engineers stay focused on your product.

We operate & iterate

Your inbound apps strategy doesn’t have to be a distraction. As part of our Operate & Iterate plan, we build an always-on improvement loop that keeps your apps secure, reliable and optimized to generate leads.

Your code, your database. Take it in-house anytime. We’ll transfer your apps, integration hub and data, and ensure zero downtime for your users.

IMPROVEMENT LOOPAlways on
  1. HumanStrategy, writes copy and specs, reviews code
  2. AIAnalyzes results and suggests changes
  3. MonitoringCatches bugs, outages, abuse and API changes

How it works

Strategy Sprint

2 weeks

Everything you need to decide whether an inbound app is right for you, and what to build.

$4,500Fixed price
  • 3 ranked proposalsThree inbound apps worth building, scored on ICP fit, search demand and competition.*
  • Traffic and leads estimateProjected leads for each app, based on search demand, existing traffic and industry benchmarks.
  • Integration planLead routing to your CRM, Slack, data warehouse and more. Signup and onboarding integration available.
  • Build quoteEach app proposal comes with a quote, so you know the full cost before committing.

*Where applicable, each proposal estimates AI and/or API cost per user.

You own the plan. Build with us or on your own.

Build

4–6 weeks

We build an inbound app and integration hub that pushes leads into your pipeline.

Pilot clients: 25% off first build$15–25kTypical range. Future builds cost less.
  • One inbound appBuilt from your chosen proposal. Designed to match your brand and served from your domain.
  • Connected to your stackWe build your integration hub to your custom plan and test each connection before launch.
  • Custom dashboardSee the leads and activity from your app and any other source you connect, all in one place.
  • Search and AI readySEO and AEO optimized, so your app earns traffic from search and AI answers.

You own the code. Run it with us or take it in-house.

Operate & Iterate

We run and monitor your app, so it keeps bringing in leads without adding to your team’s workload.

$3k/mo3-month minimumAdditional apps $1k/mo each
  • Monthly improvementsIterative changes informed by our improvement loop, monthly calls and your requests.*
  • Hosting and maintenanceMonitoring, security updates, API changes and bug fixes, all handled. Cloudflare infrastructure.
  • Weekly report, monthly callA short weekly update and a monthly call covering results and upcoming iterations.
  • Take it in-house anytimeWe hand it over within 30 days, with zero downtime for your users.

*Includes A/B testing when traffic is high enough for reliable results.

No lock-in. Month to month after 3 months.

Start with a 20 min call.

3 pilot client spots open: 25% off your first build.

You’ll talk with Brian Lowry, founder of Keenly

10+ years building web apps, including search-critical pages for 7M+ monthly users and integrations that grew online bookings at Healthgrades.

brian@keenly.soLinkedIn (opens in a new tab)

Book a call

20 min · Phone call · No prep needed

No pitch, no pressure. If we’re not a fit right now, we’ll say so.

Pick a time

On the call

We’ll have a conversation about your goals and your ideal customer. Ask us anything, like how builds work or how we’d work with your team.

After the call

Within 2 business days, we’ll email you 3 app ideas for your ideal customer, based on our conversation and initial research, with reasoning and examples for each.

Contact us

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